by Since Words Matter | May 7, 2024 | Transcreation
Last Update on: Your latest advertising campaign has cost you millions. You did not translate, but you localized all the content to prevent offending and engage with your audience better. Despite your best efforts, you couldn’t generate the expected sales volume. The...
by Since Words Matter | Dec 26, 2023 | Localization, Transcreation, Translation
Last Update on: Translation, localization, and transcreation are critical components of global communication. Each of these processes plays a unique role in facilitating a safe and reliable exchange of ideas across the world. As such, it is essential to understand the...
